CRAF rice - “Usiné au péyi” TV campaign

I had the chance to animate the TV campaign of the brand CRAF, a famous rice brand in the Caribbean. Design and storyboard was made by CORIDA agency, and production by Pure Vision.

They provided me with a psd file. I had to separate all the rice grains, and animate them all one by one (more than 250 grains!). After a bit of tracking, rotoscoping, green screen and motion design of the headline an logo… Voila ! The video was ready !

Client : CRAF through Pure Vision

Design and storyboard : CORIDA

Animation : Lauranne Beyer

Behind the scenes

  • Preparing the file

    Separating all the grains from each other

  • Preparing the files

    Reconstruction of the hidden parts of the rice packs

  • Animating the rice

    Eeach grain has been animated by hand (more than 250 in total!)

  • Green screen

    To integrate the hand with the rice pack, i had to use tracking, rotoscoping and green screen to perfectly match the elements.

  • Animating the headline

    Using well-known principles as bounce an jump, i animated the headline for the campaign

  • Animation of the packshot

    I animated the logo and the rice packs which i had re-constructed before.